Why choose us?

Great design can have startling results on a business.

Our mission is to bring exceptional design to businesses that need it most. The evolving landscape of Internet Technology now means small & medium businesses can compete on a level playing field with large corporations.

Perception is everything to potential customers. We can help you inspire their confidence.

Affordable, Professional, Reliable design services. Contact 900pixels to grow your business.

Ebay refreshes look with new logo

c
September 20th, 2012

Ebay has decided to rebrand their business with their second ever logo. After 17 years with the old logo a change was probably due, but like many well known brands, the change could not be too great for fear that the online auction behemoth may lose some of its social recognition.
The new logo is a slimmer, more balanced cousin of the old logo, and follows a lot of large corporations trying to simplify their logo (think microsoft).
Ebay’s President Devin Wenig compares the logo to Ebay’s “cleaner, more contemporary and consistent experience” offered to its users. Perhaps the old logo, made up of different shaped letters squashed over each other was seen as a reference to the many varied user experiences people have buying through ebay. Nobody wants to be reminded of the risk they take paying for an item that never shows up!
The new logo reflects ebay’s focus on buyers purchasing from online retailers, with a lot more of their transactions being for new products at set prices. I think it certainly reflects this business model more than the old logo does, and so it has to be considered somewhat of a success.
The new branding will be pushed out during October, with stronger public marketing, and perhaps a major overhaul of the ebay user interface across all platforms.

Ebays old logo
EBAY’S OLD LOGO

Ebays New Logo
EBAY’s NEW LOGO

There are no comments yet, add one below.